SEO and AIO: how to get found on Google and in AI answers
What search engine optimisation means today, what AIO adds – and how to start without much effort.
"Getting found" used to mean ranking at the top of Google. Today AI assistants answer questions too, and they cite sources. To appear there you need content that is clear, honest and well structured.
SEO in one sentence
SEO (search engine optimisation) makes sure search engines understand your page and show it to the right people.
AIO in one sentence
AIO (AI Optimization) makes sure AI systems can also understand your content, summarise it correctly and recommend it.
Where you can start
- One page per service. Instead of mixing everything on one page, give each service its own page with a clear heading.
- Answer questions directly. An FAQ section with real customer questions helps people and machines.
- Clear headings. One H1 per page, with logically structured subheadings below.
- Describe images. Alt text helps accessibility and helps search systems understand the image.
- Keep local details consistent. Name, address and phone number should be written the same way everywhere.
- A fast site. Load time is a quality signal – for visitors and for search engines.
Patience is part of it
SEO doesn't work overnight. But clean foundations pay off in the long run and cost nothing extra if the website is built correctly from the start.
Want to know where your website stands? We'll look at it together in a free intro call.